Sep 3, 2010 View Comments
Ping.

Ping. Apple’s new musical social media experiment. It would be an interesting add-on to iTunes, but it falls far short of actually being useful. It reminds me a ton of Facebook, with it’s hard to read timeline and the vague “Like” function, and reminds me not-at-all of Last.fm, who got this exact idea exactly right. Apple has utterly ignored what Last.fm got right because of their desire to use Ping primarily as a way to sell songs through the iTunes Music Store and not as a fun and cool place for their customers to find new music.
How does Ping fail in both usability and in usefulness? Let me count the ways.
1: If it’s not int the iTMS, it’s not allowed. Ridiculous. Some of my favourite albums are not available there. Major label albums. Suede have zero songs there. Pulp’s final album? Like it never existed. All of the 12″ and bootleg remixes I find on mp3 blogs? Won’t find them here. Apple’s little network is so embarassingly MOR that it’s primary goal “To help people find new music” is laughably unobtainable.
2: No real-time display of what’s being listened to.
3: Can’t right click a song in my music library and add to Ping (have to add in iTMS).
4: No easy way to find friends.
5: The genres are too broad. (“Alternative”? REALLY?) / No sub-genres.
6:The “Music I Like” area isn’t self explanatory. At first I didn’t know it only pertained to that bit in the top right corner of my profile, I thought it managed all the info that went through my profile. How about calling it: “My Favourite Songs”?
7: No explicit notification when someone comments on one of your Posts.
8: What the heck is the difference between a Like and a Post anyway? A Post lets you comment, so why would I just Like something then?
9: Once I Like something, either an album or someone’s activity, there is no way for me to find it again, it just goes into the ether. If it’s meant to be a bookmark for later reference, it fails miserably at it.
What the hell is this?:

Where do you suppose the logic is in being able to Like the fact that I Liked an album? I’m amazed I can’t Like me Liking my Like. I can’t believe that sentence was something I felt I needed to write. I can even Like me Liking someone else’s Like of a song. The ability to do THAT is exactly what the internet has been waiting for!
Ping will probably to be something I play around for maybe the next week or so and then forget about. The first two items I mention are reason enough for me to not care about it. So, if you want, you can friend me there under Mason Hastie. Or if you want to ACTUALLY trade info about what we ACTUALLY listen to, you can go to my Last.fm profile.













You said.